Q: Non-paying web clients
Out of context: Reply #7
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- microkorg0
If they are not into all that technical stuff then take their site down and let them try to find some business via adverts in the Yellow Pages.
Seriously though you need to explain to them the importance of a good web presence in this day and age. Instead of bamboozling them with any form of tech-talk, why not just give them examples of other clients you've either helped get up Google Rankings, or improved their sales figures via web or online shop, increased traffic to site leading to enquiries etc - and along with this give them the figures that those clients have roughly paid to achieve this with you.
Sounds like they just need a reality check!
Going back to the Yellow Pages thing (and their shite website too), I talked to a client a short while back that was happy to be spending HUNDREDS a month with that heap of crap that no one uses and getting no feedback/ visible return. I suggested that they spend that money on Google Ads and SEO improvements instead as they would get a much better return on investment.