group94
Out of context: Reply #32
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- fate0
intelliboy, you sound truly uninformed in this thread.
Companies used to try pulling off campaigns on the web. We have so much more investment in digital now, but the work is lame and nowhere near as creative/cool as it used to be.
Back in 2000-2007, you would see crazy, beautiful stuff from BMW, Diesel, Absolut, Nike....they used the web a place to experiment with their brands.
Nike's Art of Speed
"An extension of the acclaimed nikelab.com, the Nike Art of Speed site presented 15 artists’ renderings of speed. Inspired by the spaceship-like environment of Nike Lab, the gallery guided visitors through a tunnel where they were greeted with an interactive trailer showing all the speed-inspired films. A virtual planetarium showcased the 15 artists’ films on floating movie screens and provided details about their creation. Nike Art of Speed became a destination for people looking to get inspired by art and performance."- Yep, it was an explosion of talent and creativity. Now not so much :( its fucking heartbreaking.chossy