I'm not a designer, but ...

Out of context: Reply #36

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  • hans_glib0

    I think you need to think about what you mean by "the cut" - as I can understand it, it's about making a "best-of" list - so these outfits are going to "make the cut" (as in golf), making the grade etc.

    the logo needs to reflect this aspect of it more. Many of the suggestions you've had are good, but they're more about cuts of meat or butchery than this type of "cut".

    your first ideas looked too much like a restaurant logo, but now you're in danger of wandering into barber/tailor territory with your latest iterations

    one idea might be to have a simple logotype applied over images of raw food ingredients being prepared, where the old leaves/bones etc are removed leaving only the choice bits

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