hibu
hibu
Out of context: Reply #5
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- mydo0
I like this... from this http://stuartsmithsblog.com/tag/…
Mike Pocock, Yell’s chief executive, claims to have a cunning plan. He’s actually proud of the fact that hibu (unlike its predecessor, Yell) is a meaningless word. Yes, readers, unironically he spells it out for us: “high-boo”. As opposed to “low-boo.”
Apparently, trendily ungrammatical hibu (lower case ‘h’, with some meaningless umlauts thrown in) is going to “connect” with under-25 year olds for whom telephone directories are relics.
What was wrong with calling it yellow pages?
Retro is in these days.