Naming Work

Out of context: Reply #12

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• voiceof0

  Also a note from the thrivent rebrand:
  "I’ve long wondered why all the new companies I read about seem to have ‘made-up’ names. Now I know why, firsthand! In the difficult and intensive process of finding a new name for our merged organization, we found an outstanding one – but only after we discovered that more than 90% of the nouns in the English language are already taken, and the other ten percent are virtually unusable. That’s why you and I read about companies named Lucent, Accenture and Dynegy... and now Thrivent Financial for Lutherans.”

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  • Yeah, I'm one that leans toward made-up words rather than real ones. It's gotta be unique and memorable.CanHasQBN

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