B2B site redesign process
Out of context: Reply #17
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- flashbender0
vaxorcist - you are a good dude. And I am going to steal your last line and use that in the proposal.
And you are spot on - the biggest part of this is going to be actual user testing and we will be working with a dedicated testing agency to do that. Because yeah, people say one thing, but do another - this is made even more complicated by the sheer number of main user types the site has.
What I'm doing in the mean time is a series of tests based on the current site templates to be used in framing the research plan.
The biggest assumption that has been made is that it will be a positive to go from the current system of 'hey, we sell things what do you want?' to an approach that says 'Oh, hi! You have a problem? We have solutions, come and explore with us'
The first test is designed to prove or disprove that.
Adding to the difficulty of this is that when the content strategy is set getting the marketers to generate the necessary customer based/ benefits focused messaging is going to be an absolute nightmare.
Thanks a lot for your insight, it is most appreciated.
- you might allow more than one path to find things... only one = some people miss it..vaxorcist