site review - jewelry

Out of context: Reply #5

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  • detritus0

    Those two large banners on the front page are too large.
    Really, they totally drown out everything whilst lowering the tone.

    Mailing List submit button is on a white background.

    Type feels very unfinished and slipshod - mix of Museo and Futura is too close - consider making them the exact same, with weights - or change one to something distinctly different from 'tother.

    Product landing page is uninspiring and templated.
    Side navigation is clunky, off-centre, slapdash.

    Collections page section heading branding is dire - Why does the reflection in 'Wave' not feature any waves? The 'Premier Collection' one is ... horrid. Sorry, it just is.

    .. the rest of the site feels templated and unfinished.

    It feels like either your CMS is horrifically limiting, or you're not trying hard enough to push it.

    .

    The lower-case t in Museo is goddamn dreadful, though that's not your fault, I understand. Still, it is.

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