New 7up Logo
New 7up Logo
Out of context: Reply #13
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- mikotondria30
aw boo - no.
The clinically geometric 7 has lost all the character of the previous one with its curve. I understand trying to arrange the elements more rigourously than then last, but they've nearly finished and the 'board' have said it looks too 'simple', and forced them to add in the detail of the bubbles. A couple of choice subtle gradients and a softening of that main 7 would have given it the more organic look that they've quite awkwardly tried to supplant on in (and failed).
Overall - no.
It looks like the sort of thing I would have designed for a start-up telecom company back in 04.