Jordan BCT Experience

Out of context: Reply #9

  • Started
  • Last post
  • 11 Responses
  • Boz0

    CuriousGeorge,

    It's called marketing for a reason, it's raising brand awareness and builds reputation behind the product they want to sell.. and they are doing it in a hip-hop kind of way because they've estimated that's their audience. A lot of people buys Nike shoes for the fashion appeal as well as sport performance..

    I don't think it's that hard to understand.

View thread