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Out of context: Reply #3

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  • d_rek0

    Depends on who you ask.

    Creative direction is not always about experience but about skillset - Can you manage workflow and time accordingly? Do you know how to best utilize your resources to achieve the best results?

    I don't believe it takes 10+ years to become a creative director - I actually think I could do a helluva better job than my current CD at doing what he does. Right now he's a glorified sales rep for our company. He hasn't done anything creative outside of make a few nifty keynote slide transitions since i've been working here.

    I personally believe that graphic designers, however dependant upon the individual, can make for great creative/art directors. Unless you're one of those co-dependant need-my-hand-held piece of crap designers then do you truly need a creative director to oversee your output? If you rely on someone above you to always make a decision or to guide you creatively you might just be in the wrong profession...

    I think if you're serious about the job inquiry and think you have what it takes to be a 'creative director' then you should approach him with confidence. If you're uncomfortable taking on the responsibilities typically associated with being a creative director then forget it and look elsewhere.

    That being said reading the job posting does throw up some red flags. In many ways it makes out the position to be a glorified designer with added responsibility. Another major red flag for me is the "get-sh!t done mentality". Too often our industry is completely deadline driven - meaning that more often than not you are compromising the integrity of the work just to get it out the door - rather than taking an approach of strategic implementation.

    If you're serious about this position and would like to interview I suggest you ask a lot of questions and get a very strong understanding of the company and the culture there before making any commitments.

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