GAP to return to old logo
GAP to return to old logo
Out of context: Reply #65
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- ukit0
I thought the whole point was the negative reaction from the rest of the web (Twitter, Facebook). After all, who gives a shit what a few designers say, what are there like 12 of us?:)
This was the first time the general public weighed in on a company redesign, and obviously they didn't like it. The company's reaction didn't inspire much confidence either.
Did they get hits? Sure - but that's a short term benefit that will be gone in a week when those news stories fall off the front page. Seems like a pretty big hit to your reputation just to get traffic.
Anyway, who knows, but obviously companies do fuck these things up sometimes, here's another example just today.