GAP to return to old logo 7272 Responses

Last post: 2 years, 7 months ago | Thread started: Oct 11, 10, 4:03 p.m.

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desmo
Well that didnt last very long, did it?
http://adage.com/article?article…
Oct 11, 10, 4:03 p.m. – Permalink
intVal
No way, can't believe this, i kinda like the new one, gives a new style.
- AHAHAHAHAHAHA– dasmeteor1/5
  Humm– dasmeteor2/5
  haha– intVal3/5
  and that style is?– 74LEO4/5
  ..new– intVal5/5
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Dog-earOct 11, 10, 4:07 p.m. – Permalink
user_0011
The old logo sucks too. Just switch it to helvetica and thats it.
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Dog-earOct 11, 10, 4:08 p.m. – Permalink
ok_not_ok
- hahah– akrok1/4
  lol– moldero2/4
  This actor is awesome– ukit3/4
  I love that advert, fucking genius– pillhead4/4
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Dog-earOct 11, 10, 4:08 p.m. – Permalink
inkpink
looking at the facebook page, i see no such announcement... ?
- still looking for any proof that this story is legit– inkpink1/2
  i highly doubt they'd go back– inkpink2/2
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Dog-earOct 11, 10, 4:08 p.m. – Permalink
marychain
God I hate marketing-speak
"Now, given the passionate outpouring from customers that followed, we've decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap."
What a roundabout way to say "we fucked up"
- hahah– rosskemp
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Dog-earOct 11, 10, 4:09 p.m. – Permalink
utopian
The advertising firm that created the new GAP logo, Laird & Partners actually creates some pretty solid work...
http://www.lairdandpartners.com
- they kearn their logo like a bitch tho...– pango1/4
  Looking at the last works they did for Gap (2009). You can see the transition to the 'future' logo– dasmeteor2/4
  Holy fucking jpeg artifacts... What an embarrassing site.– jasonistaken3/4
  still loading, closed window.– DRIFTMONKEY4/4
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Dog-earOct 11, 10, 4:10 p.m. – Permalink
sseo
however bad it was, it seems so cowardly to back down now. like people will care in 3 months.
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Dog-earOct 11, 10, 4:12 p.m. – Permalink
scarabin
what does the blue box mean anyway?
- "We chose this design as it's more contemporary and current. It honors our heritage through the blue box while still taking it forward,"– ok_not_ok1/4
  ...forward"– ok_not_ok2/4
  save teh environment– rosskemp3/4
  yeah, i'm saying in the first place, their blue box is meaningless so it's a stupid heritage– scarabin4/4
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Dog-earOct 11, 10, 4:12 p.m. – Permalink
desmo
corporate hacks!
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Dog-earOct 11, 10, 4:14 p.m. – Permalink
Dodecahedron
What an awkward way to launch and then withdraw a shit new logo . Its like they didn't think this through at all.
- or perhaps viral marketing at it's finest– inkpink1/3
  well... possibly I was thinking that. Still very awkward. Not sure exactly what they accomplished. Made their customer base more sentimental about their brand.– Dodecahedron2/3
  customer base get all passionate and sentimental.– Dodecahedron3/3
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Dog-earOct 11, 10, 4:18 p.m. – Permalink
lukus_W
A perfect campaign. They've achieved a lot - for little.
- think this was intentional?– Dodecahedron1/7
  yup– inkpink2/7
  completely .. corporations are generally run by very clever people.– lukus_W3/7
  definitely– duckofrubber4/7
  i guess they didn't have anything to lose– sseo5/7
  if infact they are withdrawing the logo, i am 99% convinced this was all planned– inkpink6/7
  Gimme a break. Not everything is planned.– ukit7/7
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Dog-earOct 11, 10, 4:19 p.m. – Permalink
dbloc
- Begin slow clap.– user_0011
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Dog-earOct 11, 10, 4:24 p.m. – Permalink
ItTango
we've been had.
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Dog-earOct 11, 10, 4:24 p.m. – Permalink
dbloc
I'm changing my logo
- should get you at least 430 posts and countless comments. go for it.– ItTango1/2
  Ha– dbloc2/2
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Dog-earOct 11, 10, 4:24 p.m. – Permalink
sureshot
pretty fucking clever marketing strategy.
- I was thinking the same thing– Miguex1/2
  Bollocks was it. They are just admitting to a cock up on the design and rolling it back– jamble2/2
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Dog-earOct 11, 10, 4:25 p.m. – Permalink
desmo
releasing a bad logo is one thing. whats worse is scrapping that bad logo and reverting back. stick to you guns and stand behind your decision.
aol at least had the balls to stick to their bad logo
- < I agree. They panic'd and reverted– dbloc1/2
  Tropicana is on line 2– TheBlueOne2/2
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Dog-earOct 11, 10, 4:26 p.m. – Permalink
inkpink
would somebody please show me said Facebook announcement?
Twitter is going bananas over this, all linking back to the one adage.com post.
- adage is spreading rumors i bet– Dodecahedron
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Dog-earOct 11, 10, 4:31 p.m. – Permalink
dbloc
I'm glad they did it...I got a traffic boost from it.
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Dog-earOct 11, 10, 4:33 p.m. – Permalink
Dodecahedron
It says the announcement was expected at 430 pacific time but nothing there yet
- its 437– Dodecahedron
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Dog-earOct 11, 10, 4:37 p.m. – Permalink
dbloc
Someone's pacing back and forth right now trying to decide if they really want to make the switch back.
- either way its a win. look at all teh publicity they got. total win. myspace is next– 74LEO
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Dog-earOct 11, 10, 4:38 p.m. – Permalink

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GAP to return to old logo 7272 Responses

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