New Gap Logo Fail
New Gap Logo Fail
Out of context: Reply #149
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- plash0
I see the new logo change as a market move.
a couple weeks ago Gap issued out a groupon that literally shut down the groupon site. the deal was $25 off of a purchase of $50 or more.
a few weeks later the released this logo which was a big deal on its own. since GAP Inc. hasn't changed its logo in something like 30 years.
The generic look could attribute to a brand repositioning to a more price conscious consumer. Competitors include; J. Crew Group, Inc., American Eagle Outfitters, Inc.The TJX Companies, Inc. all of which are advertise their brand label. In this budget crunch economy Gap Inc. may have to move to a wider demographic to stay competitive with the Targets, Walmarts and H&Ms
just a thought...