New Gap Logo Fail
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- 465 Responses
- graham0
April 1st already?
- identity0
NOOOOOOOOOOOOOOOOO
- mrghost0
well I didnt do it...
dbloc??
- graham0
Wordart?
- hellojeehae0
hahahhaha wha... who designed this
- akrok0
not up on brand new, yet.
>> http://www.underconsideration.co…
- iCanHasQBN0
- +1akrok
- Absolutely retarded... Has to be some sort of viral thing... Fucking marketing people.non
- Or like Pepsi changing their logo.soundsinsilence
- actually the coca cola logo changes every couple of years, probably changes 50 times alreadyMiguex
- dude, but the bones of the coca cola logo were always the same. its just the frilly treatments around it were changed.iCanHasQBN
- changed.iCanHasQBN
- Tofslie0
Notice how they had to make it a gradient because the P probably would have gotten lost in the dark blue, their brand color.
- hellojeehae0
is this a joke? i am so confused ... i dont want this to be real
- fooler20
when did they turn into a financial services company?
- dbloc0
They only paid $5...what did you expect?
- iCanHasQBN0
is anybody else literally angry at this? i feel like logo design just keep deteriorating day after day. how can one justify this new logo? what boggles my mind is that it needs to go through all sorts of levels of approval... yet it somehow passed. Black helvetica with a blue gradient box. Hello 1994 technology company. Fuck me.
- yesmonospaced
- +10herzo
- +10, the idiots are winning.IRNlun6
- Design By Committee™soundsinsilence