New Gap Logo Fail

Out of context: Reply #142

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  • numero10

    The old logo was perhaps out of date but it was not a bad one. It lasted many years.

    The new logo I think it has taken a few steps back in a design point of view.

    I think an update or a design with the same feeling wouldve have a better response.

    I also wonder, who did it? How much? and how would the public take it?

    This year seems to be the year of 'ugly' or 'bad' logos, for example, itunes

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