Limited revision techniques
Limited revision techniques
Out of context: Reply #9
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- d_rek0
@mydo,
"often first concepts were right, but once clients sees their idea visualised they realise what they truly need"
This sounds like to me there's some poor strategizing happening during intial / up-front meetings. If you get deep into the creative process for Concept A and they suddenly realize that all along it was Concept C (which may have never even been conceived of) they needed then that's sure sign of poor communication.
It also sounds like you may have some account / project management / client facing not doing their jobs. Those people can be life or death for us sometimes... since we tend to get removed from face time from clients on occasion so we're relying on information from 3rd parties.