Aktiv grotesk

Out of context: Reply #12

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• identity0

  Looking at those spreads, you'd think 8vo designed this...
  What is the big hub-bub? is it the line he's marketing it with (helvetica killer) or is it just too similar to Helvetica to be considered its own autonomous typeface?

  I remember the New Rail Alphabet - I used it in some ID/brand projects as a nice alternative to Helvetica - and although letter-for-letter the two faces were hard to distinguish, the gestalt of the type laid-out made a HUGE difference for me, at least...

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