BP oil spill
Out of context: Reply #387
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- ukit0
NYT story from 2002 on the campaign that is worth a read:
http://www.nytimes.com/2002/12/0…
BP press officers were careful not to explain exactly what ''Beyond Petroleum'' meant, but the slogan, coupled with the cheerful sunburst, sent the message that the company was looking past oil and gas toward a benign, eco-friendly future of solar and renewable energy.
New Yorkers in particular were the target of a high-saturation ad campaign that felt, at times, like an overfriendly stranger putting his arm around you in a bar. In Times Square, a huge billboard went up, reading IF ONLY WE COULD HARNESS THE ENERGY OF NEW YORK CITY. Then the stranger, perhaps feeling the need to explain his intentions, went on: SOLAR, NATURAL GAS, WIND, HYDROGEN. AND OH YES, OIL. Finally, the stranger took his arm away with a bit of a shrug: IT'S A START.