new waterstones identity
new waterstones identity
Out of context: Reply #20
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- hans_glib0
i think the mistake was to keep the large new W. it looks very odd by itself, but it works ok as part of the wordmark. they were obviously too frit to lose the W... in which case maybe they should have stuck with the original?? and quite apart from the .com nonsense, losing the apostrophe doesn't help the generic feeling of the new mark