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new waterstones identity 2525 Responses
Last post: 3 years ago | Thread started: May 14, 10, 4:43 a.m.
- Continuity
It's not much of a departure from the old identity, is it ... ?


- Dog-earMay 14, 10, 4:49 a.m. – Permalink
- WeLoveNoise
christ - someone just fuckd up that brand


- Dog-earMay 14, 10, 4:52 a.m. – Permalink
- bored2death
What is Waterstones?


- Dog-earMay 14, 10, 4:53 a.m. – Permalink
- calculator
It has .com because that's eventually the only place they'll exist. Just planting the seed.


- Dog-earMay 14, 10, 4:53 a.m. – Permalink
- detritus
I get the .com add, I don't get the generic, modern (a few years ago) makeover. Books is books. They have serifs.
Get over it, bricks and mortar - you're not an iPad. You don't need to be. Most of your consumers probably hate technology anyway.
Gun, foot - shoot.


- Dog-earMay 14, 10, 4:54 a.m. – Permalink
- BaskerviIle
OMG, they lost the Baskerville!
You can see why I might be personally insulted by this move.I always liked seeing a nice typeface on the highstreet amongst all the crap, now they've just joined the rest, with no reference to what they sell...books, literature etc.
and what's this all about:


- Dog-earMay 14, 10, 5 a.m. – Permalink
- WeLoveNoise
anyone know the studio designed this ?


- Dog-earMay 14, 10, 5:03 a.m. – Permalink
- BaskerviIle
As a contrast, also from CR, look at the lovely work for Claridges rebrand, tradition and contemporary done well:
http://www.creativereview.co.uk/…


- Dog-earMay 14, 10, 5:08 a.m. – Permalink
- hans_glib
i think the mistake was to keep the large new W. it looks very odd by itself, but it works ok as part of the wordmark. they were obviously too frit to lose the W... in which case maybe they should have stuck with the original?? and quite apart from the .com nonsense, losing the apostrophe doesn't help the generic feeling of the new mark


- Dog-earMay 14, 10, 5:17 a.m. – Permalink











