new waterstones identity 2525 Responses

Last post: 3 years ago | Thread started: May 14, 10, 4:43 a.m.

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• hans_glib

  

  

  via craytive reevue

  May 14, 10, 4:43 a.m. – Permalink

• Jimbo82

  Who did it?

  

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  Dog-earMay 14, 10, 4:48 a.m. – Permalink

• Continuity

  It's not much of a departure from the old identity, is it ... ?

  • Aye it is. Beforehand they had an elegant type mark, now they're a hoover brand or something.– detritus1/2

    Ah, righto. I'll agree, this new thing isn't doing it for me at all.– Continuity2/2

  

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  Dog-earMay 14, 10, 4:49 a.m. – Permalink

• Jimbo82

  Why does it need to have .com on the end?

  • Amaon?– detritus1/6

    Or Amazon.
    
    You pick.– detritus2/6

    ill take the ratarded one– set3/6

    LOL at my retarded spelling of retarded.– set4/6

    I assumed that was purposeful!– detritus5/6

    unfortunately... twasn't.– set6/6

  

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  Dog-earMay 14, 10, 4:50 a.m. – Permalink

• detritus

  Oh my - why?

  

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  Dog-earMay 14, 10, 4:50 a.m. – Permalink

• set

  I like it, although agree it doesn't need the .com

  

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  Dog-earMay 14, 10, 4:52 a.m. – Permalink

• WeLoveNoise

  christ - someone just fuckd up that brand

  

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  Dog-earMay 14, 10, 4:52 a.m. – Permalink

• bored2death

  What is Waterstones?

  • bookstore... UK.... google has search, btw.– set1/4

    Fuck yourself, bye the way.– bored2death2/4

    also, the new logo has their web address!– jamble3/4

    what a complete cunt!– set4/4

  

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  Dog-earMay 14, 10, 4:53 a.m. – Permalink

• Jimbo82

  Everyone knows Waterstones as the High Street bookshop, if they think they are going to take on Amazon... pppfffftttt good luck.

  

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  Dog-earMay 14, 10, 4:53 a.m. – Permalink

• calculator

  It has .com because that's eventually the only place they'll exist. Just planting the seed.

  • Interesting.– Jimbo821/3

    Eventually thats the only place anything will exist... *que xfiles music*– set2/3

    good point– WeLoveNoise3/3

  

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  Dog-earMay 14, 10, 4:53 a.m. – Permalink

• detritus

  I get the .com add, I don't get the generic, modern (a few years ago) makeover. Books is books. They have serifs.

  Get over it, bricks and mortar - you're not an iPad. You don't need to be. Most of your consumers probably hate technology anyway.

  Gun, foot - shoot.

  • BOOKS DON'T HAVE SERIFS
    PEOPLE DO.
    No, sorry
    LETTERS DO.– detritus1/3

    National Serif Association? :D– Continuity2/3

    :)– detritus3/3

  

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  Dog-earMay 14, 10, 4:54 a.m. – Permalink

• goldieboy

  justwrong.com

  

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  Dog-earMay 14, 10, 4:58 a.m. – Permalink

• Ruffian

  Smells like shit. Looks like it too.

  • Looks like Droopy boobs– goldieboy

  

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  Dog-earMay 14, 10, 4:59 a.m. – Permalink

• BaskerviIle

  OMG, they lost the Baskerville!
  You can see why I might be personally insulted by this move.

  I always liked seeing a nice typeface on the highstreet amongst all the crap, now they've just joined the rest, with no reference to what they sell...books, literature etc.

  and what's this all about:
  

  

  • Awful, devoid of creativity, crowd-following no-mark homogeneity.
    – detritus1/2

    this makes me want a year or two old can of coke.– orrinward2/2

  

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  Dog-earMay 14, 10, 5 a.m. – Permalink

• WeLoveNoise

  anyone know the studio designed this ?

  

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  Dog-earMay 14, 10, 5:03 a.m. – Permalink

• detritus

  "According to a Design Week story posted on mad.co.uk, here, HMV (Waterstone's parent company) has apparently driven the rebrand and worked with its preferred branding agency, venturethree."

  http://www.creativereview.co.uk/…

  • http://www.ventureth…– detritus1/3

    Shame, I like the work they've done for Sky and The Times.– detritus2/3

    Evil Capitalist Murdoch bottom-feeding scum that they clearly are :)– detritus3/3

  

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  Dog-earMay 14, 10, 5:04 a.m. – Permalink

• BaskerviIle

  As a contrast, also from CR, look at the lovely work for Claridges rebrand, tradition and contemporary done well:

  http://www.creativereview.co.uk/…

  

  
  

  

  
  

  

  
  

  

  
  

  

  
  

  

  • Lovely stuff, very classy. Website looks like shit though.– jamble1/3

    A little too close to Tiffany's blue, no? Looks good on black, though.– formed2/3

    Oh, this is very elegant.– Continuity3/3

  

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  Dog-earMay 14, 10, 5:08 a.m. – Permalink

• dibec

  it's not bad. it has a real hard contrast feel compared to original w. totally makes sense. feels modern and clean.

  • it's an upside down 'm'– lukus_W

  

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  Dog-earMay 14, 10, 5:09 a.m. – Permalink

• lukus_W

  While a serif does necessarily = posh, the new re-brand does cheapen the brand. Seems far more generic - a mistake, imo.

  

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  Dog-earMay 14, 10, 5:11 a.m. – Permalink

• pillhead

  I'm going to go out on a lim here and say I like it, the play on the W works well.

  

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  Dog-earMay 14, 10, 5:12 a.m. – Permalink

• hans_glib

  i think the mistake was to keep the large new W. it looks very odd by itself, but it works ok as part of the wordmark. they were obviously too frit to lose the W... in which case maybe they should have stuck with the original?? and quite apart from the .com nonsense, losing the apostrophe doesn't help the generic feeling of the new mark

  

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  Dog-earMay 14, 10, 5:17 a.m. – Permalink