Timelessness...
Timelessness...
Out of context: Reply #19
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- stewdio0
I think what we're seeing in the examples above is the power of well designed contrast. If a shape works in one flat color and still looks good / conveys what it must then it is a powerful logo. (No simple task.) If it requires gradients and shadows it is crap. Technology may allow us to do more (like the current at&t transparent sphere logo) but our human eyes and brains still latch on best to simple geometric shapes. I can't wait for this other trend that we're in to die. I was heartened when Coke removed all the gradients and fake ice graphics from their cans. But in the end they're just a company that sells sugar water to suckers.
We are all suckers.