Destroy this logo
Out of context: Reply #24
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- orrinward0
I like where you're going with it, and as Detritus has said it seems quite on target for the demographic.
Kite surfing/extreme sports brands like to stand out as an art piece and not a letterhead. With some work on it this could make a great piece to stick on a board or bumper sticker/decal thing.
I think the type doesn't stand out that well and you could tweak it and enlarge it so it fills more of the centre.
The 2 objects that are just line work without fill aren't even noticeable - Delete them and see what the "AKS" looks like if you make it big enough to fill that void.
Maybe try it with the AKS fitting snuggly inside the circular kind of shape of the whole logo, and then try and make it break out the sides and see how it looks.
It looks very surf, which is good.
When people say it won't work as a logo, I'd disagree, simply because the imagery that goes with the type of brand tends not to be a neatly trimmed, well aligned placement job. These logos are big and slapped on things and shout on top of the product rather than fitting neatly like a jigsaw piece.