rebranding Playboy
Out of context: Reply #51
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- sofakingbanned0
I like it and think its a great idea.
Playboy is not what it used to be... not because the magazine changed but because the audience and their expectations have changed. I think they need a new male target audience... instead of going for the horny curious kid, why not target the young man that actually is curious about male related topics and wouldn't mind seeing a good looking chick in between.
Making Playboy a hybrid of original playboy (classy nude chicks), a little bit of mens health, a little bit of GQ... The idea would be to have the magazine be way more high-end and geared towards a more mature audience. The key is to make playboy a magazine you can read on the subway and not look like a perv.
With that being said this concept is perfect. its about the elegant high class man now, not the bunny (chick)
The fox is much more stronger, sleek and stylish. The bow tie represents the tradition of the old brand and how much better their new brand is...
as for the logo itself, I think its 90% there, with some more tweaking and its gold. I personally love the bow tie. just my 2ยข
and you have your self the next evolution of playboy.