need fresh eyes

Out of context: Reply #9

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  • Invalid0

    doesn't work...

    here's the thing. unless there is a reason behind getting rid of the cross bar on the A, it should be a uniform trait throughout your logotype. example... for some reason, when you have no cross bar on the A, it makes the cross bar on the H really jump out at me.

    it's really subtle, but that's the type of subliminal visual metaphor that inteferes with how successful this is.

    you'll notice a lot of logos that do the same thing with letter A, often don't have any other letters with crossbars in them.

    • Good point - it was a question in my head - uniform cross-bar removal, but the H makes that difficult... thanks for the look!identity

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