Wieden+Kennedy
Wieden+Kennedy
Out of context: Reply #11
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- harlequino0
And let me add that I TOTALLY get an agency's need or perceived need (depending on how you look at it) to use current tech and trends as a core concept. I get that. It's a valid and justifiable thing to do, given what a client will want.
That said, I think you still have to take a step back and ask does this thing make sense and does it do its job to promote us in a memorable and engaging way.
And to me it just doesn't. IMHO.