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Out of context: Reply #18
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i agree that the type could have been further explored. having said that I assume the kerning is the way it is becuase the primary use of the brand may be in tv broadcasting.
this raises an interesting question. have you ever designed an identity with different kerning for different applications?
eg. in larger print format, tighter kerning would lend itself a lot better than if an identity were being developed to appear in small scale in the corner of a tv screen. would you design the type with different kerning for each application?