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Out of context: Reply #9

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  • scarabin0

    i created this campaign for the movie 9, which was very successful both international and domestic

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    • too bad about the colorversion3
    • the color looks amazing in person. i used two different spot greens and a yellow, and gloss varnish over the code and whitescarabin
    • not sure who made this jpeg, or from what filescarabin
    • please explain how it was successfulmax_prophet
    • I imagine it did well in Asia...DrBombay
    • just wondered how the success was measured, how hits converted to box office etcmax_prophet
    • a poster is just a poster novelty codes or not, successful integrated campaigns usually require a bit more of a 'story' or surrounding materialmax_prophet
    • successful in that it intro'd a seamless way to bridge the media gap 'tween both our print and online campaignsscarabin
    • also, it raised awareness in the states for this technology and garnered us acclaimscarabin
    • it also DOMINATED comic-con and appealed to our primary demographic– nerdy tech headsscarabin
    • and don't worry max_prophet, it was just one part of a VERY extensive campaignscarabin
    • Poor comment follow-up, maxdMullins
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