Thoughts?
Out of context: Reply #5
- Started
- Last post
- 7 Responses
- dMullins0
He hits the nail on the head three words in to your title -- "trend."
Successful, communicative design shouldn't follow trend. It should ameliorate the vernacular of modern and/or traditional aesthetics (based on the client at hand), while incorporating a strategic execution that meets and elongates the brand positioning and communications platform.
I found this to be less than insightful, and more of an exhaustive round-up of logos on LogoLounge, and a peep show into the benefits of being a member.
I don't want to go on and on about it, but very few of the logos he's sourced communicate anything about their brands while placed out of context on a white/black matte background.
I think he could have easily found something more interesting to write about, when talking about these. Why write about a trend? That immediately dates his article.
I didn't want to sound like an ass and say all this to my co-worker, but I wasn't surprised this is something she would think is a "great read," as she put it to me.
- You should tell your co-worker. film it, put it up on you tube...TheBlueOne
- ..that's like trendy and shitTheBlueOne
- Hah.dMullins