SyFy
Out of context: Reply #3
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- juhls0
Sci Fi is coming off the best year in its history.
Nevertheless, there was always a sneaking suspicion that the name was holding the network back.
“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” said TV historian Tim Brooks, who helped launch Sci Fi Channel when he worked at USA Network.
Mr. Brooks said that when people who say they don’t like science fiction enjoy a film like “Star Wars,” they don’t think it’s science fiction; they think it’s a good movie.
“We spent a lot of time in the ’90s trying to distance the network from science fiction, which is largely why it’s called Sci Fi,” Mr. Brooks said. “It’s somewhat cooler and better than the name ‘Science Fiction.’ But even the name Sci Fi is limiting.”
http://www.tvweek.com/news/2009/…
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I don't mind the new branding, but it doesn't remind me of what television shows and films are on that channel.