Earth Day

Out of context: Reply #20

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  • joeth0

    Earth Day was not created as a marketing ploy, but for many it has become one. Is that good or bad? Probably both. I'm as sick of 'green' marketing as anyone. The word is totally overused and usually misleading.

    HOWEVER... As designers, I think we absolutely should care about sustainability because we possess the skills to do something about it. Design is about making things better, more efficient, more interesting, more informative. I think we can all be guilty sometimes of ignoring our conscious when a client pays you to sell their crappy product. Whether or not you care is up to you. But to think of our industry as only a marketing tool to aid consumerism is quite lame. If you actually care about making things better... "For a better tomorrow"... then do something about it.

    joeth 0Permalink
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