<-- MoMA
<-- MoMA
Out of context: Reply #22
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- balb0a0
Maybe the subtext is what's important:
A major museum commited an incredible amount of time, and a correspondingly appropriate sum of $$ (it was 8 months after all) on a technically precise, subtle assignment that ultimately will not impact their bottom line at all.
Sounds like a dream client to me...
I just think they could have communicated that a bit better in the media, rather than "MoMA gets a new logo!!!".