Second Level School Branding
Out of context: Reply #8
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Well, the client is an old catholic boys school in Dublin - http://www.stbenilduscollege.com…... Used to be ultra-conservative but are changing, finally. They've already started with a lovely, tasteful new wing and now are looking to break away from the DTP template stuff they've been sold for signage and stationary (think template diaries and stuff like that).
Target audience are the 12-18 year old student population, teachers and staff, parents and prospective students and parents. The brief brief was for clarity and modernity. Also taking into consideration that most of the stationary will be photocopied and signage will need to be able to withstand graffiti/vandalism. They specifically asked for a roadside sign, car park directional signs, letterheads and diary ideas to begin with.