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Out of context: Reply #6

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  • Nairn0

    3 frames = 40k? Ouch.

    Remember - main thing with gifs is to keep the frames as consistent as possible - change as little as you can between them, as that's where the data goes, so you should design with that in mind. Don't do fades, don't employ too much detail, be wary of gradients - don't do anything too fancy - try not to 'change too much'.

    Banner ads are the single best excuse for Flash. I did one recently that weighed in at 21kb and featured lots of (subtle) animation - I haven't really been into banner-making since the turn of the millennium, and to see what could be achieved really made me smile.

    • Yeah...it's for the LA Times. 40K max. Actually, I think they prefer 30K but we can get away with 40.CincodeMayo
    • You're luck - back in my day we had to aim for around 16kb!Nairn

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