Dr. websites
Dr. websites
Out of context: Reply #19
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- spork0
It's tough, some things to consider are:
Put patients first - most likely they're gong to the site and already not feeling well, so making things harder on them will only drive them away.Find the right balance between "too happy stock people" and "real life not feeling too well" people. Pharmaceuticals is all about happy shiny things and patients want to feel like they can trust the doctor they're going to, not be sugar-coated.
Aesthetically, make it pleasing and calming.
I used to work for NewYork-Presbyterian Hospital and Weill Cornell Medical College, worked on the sites listed above. It's great to design for something useful.