D&AD Lecture - Experimental Jetset
D&AD Lecture - Experimental Jetset
Out of context: Reply #18
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- bananaman0
Scribbler - It's a fair point, but I it gives the work integrity in terms of graphic design, which is important. Integrity in design, like integrity in architecture or fashion means that the end result is something you believe in and a better product.
I guess they could have just chosen Helvetica, but why?