Logo Crit
Logo Crit
Out of context: Reply #16
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- ukit0
I'm a little surprised when we do these crits, no one ever asks what the company is trying to convey with their mark. We know they are an energy consulting company, but do they just want a competent mark that reads "energy company" - which any of these would do? It seems like figuring out what they need to achieve with their brand should be the key to deciding which direction to go in.