tech logos.
Out of context: Reply #18
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- Antonelli0
It's nothing special. Everything corporate from that time period looked like that. The fact that it IS retro makes people like this stuff. I can appreciate some of it (I actually really like simple corporate logotypes - it's my favorite thing to do), but this one has never done anything for me. I've always thought that typeface wasn't very well drawn. Look at how proportionately small that S is compared to the other letters. The whole thing sits a little awkward for me.
I think you're getting that whole ominous/foreboding feeling from it because you NOW know what Microsoft has become and you're taking yourself back to 1975 and it's like you're looking into the future or something. I'm sure back then you wouldn't have that feeling if you saw this logo. You look at the thing and see the beginning of a "technological revolution" or whatever... because you already know that's what happened.
Tons of corporate logos from that period have that ominous feeling if you look at them today.