TheKDU
Out of context: Reply #102
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- jasontroj0
"We use our voice to attack important topics, such as over consumption and decaying value systems. "
I didn't want to toss my hat into this, but it looks like I have to now. How is The KDU attacking over consumption and decaying value systems? Most of the work is pushing branded product and often times in a way that is fashionable and trendy. Maybe I'm missing something here, but that doesn't seem to be the motivation of this endeavor at all.
If you are a design/hype group then call it that, but don't act like the work is socially responsible and progressive. Listing MTV as a client is not exactly convincing.
I have always followed Gensler, I still think he should have stayed in Philadelphia, and I respect the style and ambition behind most of the work. So this isn't about what is produced but what you are calling it.