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Out of context: Reply #13
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- r_mutt0
nurban may sound nice to you, but to me it sounds completely idiotic. it's also impossible to make the connection between nature and urban... feels like you're connecting new and urban. it also sounds like turban, turd bin, nerd bin, i dont know, i just think its probably the worst name ever. you should think about it...
when you say:
as the the type faces. i dig the gotham family. gotham is a great sanserif family that is modern and urban.
"gotham rounded, like the discription on H&F-J site suggests, is often seen (albeit similarly) in the wilderness on carved wooden signs."
and the like... you are REALLY reaching... your VAG is what hits first, and as somebody has already pointed out, it looks quite childish. also, gotham isn't complimenting it at all.
if you take a look at the upnorth logo i linked, you see 3 clear references, the plaque, the deer, and the baseball 'swoosh'... these are the types of devices that actually communicate.