Fed Ex or IBM
Fed Ex or IBM
Out of context: Reply #5
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- Baskerville0
Fedex is more relevant to the brand it represents.
Apparently the horizontal lines were just aesthetic, nothing to do with computer screens etc.
sometimes I think people just like rand's work because he's rand.
I think people often confuse a strong brand like IBM with their logo. I'd say the blue/black&white colours is a stronger brand element that IBM's logo