new job Q

Out of context: Reply #8

  • Started
  • Last post
  • 9 Responses
  • Dancer0

    In small quanties for sure look at the brand holistically and try to tighten up aspects that only you would really notice. This will help you really understand the brand and help give a valid arguement in time to come.

    It's you that will make the brand memorable so make sure your design is tight and the concepts are sound.

    Bit by bit, day by day you will start to make things better (that's why your there).

    Eventually (way down the line) approach the MD and chat to him/her about what they want to achieve and how you can "improve" (not change) the logo.

    Remember people HATE change so it has to be progressive

View thread