Is this design?
Out of context: Reply #17
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- ConceptHue0
It's production.
When it's not creative design, yet it's still done with media or print, it's just straight up production.Do you consider ad design when you're told what goes where by someone, design?
For instance a clothing company says, "put the phone number at the bottom and logo at the top" Is that design? Surely the "designer" did it in InDesign or Quark, or whatever...but did they create? No, they MADE.
MAKING and CREATING are really two different things.
In this case, I'd say it was production. Unless the concept was created and the artist art directed the photo shoot. However, that probably isn't the case becuase that is quite rare. It is far more expensive to sit over the shoulder of a photographer and complain and move and adjust rather than saying, "you're the photographer, shoot a hundred shots, we'll pay you X amount."
So what happens then is the "designer" is picking from a selection of photos and then slapping a logo on.
OR the place itself is saying, "ok I like this photo from the batch, put my logo and address on it"
I've designed and art directed a ton of ads and I'm currently an art director at a magazine on a regional level. So there's all sorts of small and some bigger ads. I hire production not designers for this type of stuff.
But again who knows if this guy coordinated the photo shoot?