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Use Donuts?
We've all grown sick of phony ads and gimmicks. Perhaps a little "flirting" (with donuts) is in order?
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Contemplating an Artisan Economy
Is competing on price at the root of many of our problems?
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Steve Jobs and the Star-On Machine
Anyone else think they have a few iPhone 4s stacked up in the warehouse?
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The perils of "Musical Chairs" marketing
While many are desperate to do something "out of the box," perhaps we'd be better off to examine what we really remember.
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Laziness, greed, and stupidity
We should be very, very angry. We should be rising up, grabbing our chairs, and lobbing them at these groups...
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Do They Love You?
It's easy to use words like "relationship" when it comes to our companies, but it's largely bullshit.
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Apple Pie isn't American
Our ideas surrounding authenticity are curious ones that need to be considered carefully as we grow our brands.
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Telling Stories
There are plenty of companies ready to brag, but rather few who are as ready to tell a really good story. They talk about...
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You shall not covet your neighbor’s brand, nor his ox, nor his donkey.
A few Brand Commandments from my book: Speak Human.
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What a Brand Is
Thoughts on brands... and how one might contextualize them for people who confuse them with ads and logos.
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You’re the One to Market Your Company
A free chapter from my book: Speak Human.
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Does design stop at line spacing?
In a recent interview, Paula Scher made some rather strange remarks surrounding social design. Here's my rebuttal.
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The Best 2010 Super Bowl Ad
A little video I've been working on, looking at some of the ads for this year's Super Bowl... and the one that smoked them all.
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You're boring
In spite of the millions spent on advertising, many still haven't found a story worth telling.
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Random Observations – Part 9
The most recent in a long list of observations, musings, and whims. (Some possibly good, some probably not.)
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The Licensed Designer
Given the proliferation of design programs making grand promises, do we need greater accountability and more universal standards?
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Brand Commandments
Icograda shares a chapter from my new book Speak Human. (It's a brief one, but most seem to like it.)
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Ask for the date
Allowing my horrible dating past to inform how others might better market their companies... and sell their stuff.
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The Big Button
So many novel marketing concepts, but what if you could actually speak with the company you bought stuff from?