How much to sell a trademark for?
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- boom
Received an offer to buy a trademark that I own. Any idea what a good price for it is? The initial price to have it registered with USPTO was something like $500, but the work put into creating it is also worth something.
Anyone know how to price a trademark for sale?
- pockets0
id say usually everything is inflated..
it boils down to what it means to you or how bad they want it...
research the buyer as much as possibleive personally seen trademarks go for $10,000 or more when cost was $500 but sat on for 10 years
- if its a domain you are selling and its under 8 characters the value also inflates substantiallypockets
- pockets3
not to derail the thread but here is some humor i think of:
- pockets0
chatgpt:
Putting a price on a trademark can be a complex process and depends on various factors including its strength, distinctiveness, recognition, market value, and potential for future earnings. Here are some common methods used to determine the value of a trademark:
Market-Based Approach: This involves analyzing recent sales of similar trademarks to gauge the market value. Comparable trademark sales can provide a benchmark for pricing.
Cost-Based Approach: This method involves calculating the cost incurred to develop and register the trademark. This could include expenses related to research, design, legal fees, and registration costs.
Income-Based Approach: This approach assesses the potential earnings generated by the trademark over its useful life. This may involve estimating future revenue streams attributable to the trademark and discounting them to present value.
Brand Equity Approach: This method considers the intangible value associated with the brand and its reputation. Factors such as brand awareness, customer loyalty, and market positioning are taken into account.
Royalty Relief Approach: This approach estimates the hypothetical royalty payments that would be incurred if the trademark were licensed from a third party. This method is often used when valuing trademarks for licensing purposes.
Legal Assessment: A legal analysis of the trademark's strength, enforceability, and potential risk factors can also influence its value. Stronger trademarks with broader protection tend to have higher values.
Ultimately, the value of a trademark is subjective and may vary depending on the specific circumstances surrounding the trademark and the purpose of the valuation. It's advisable to consult with intellectual property experts, valuation professionals, and legal counsel to determine an appropriate price for a trademark.
- Gnash1
Not my area, but do not confuse what you paid to register it with what it's worth.
Get some real advice, don't let the thing go by guessing
- monNom2
There is no single answer.
Are you trading under the name currently? or might they sue to gain rights to use? It's worth $1 less than their potential legal bill.
Is it valuable to you? It's worth what it would cost you to replace it with another trademark of equal quality, character and memorability, and to advertise it such that you would have an equivalent level of name recognition and good faith, plus any lost opportunity for the risk and time required to put you back in a similar position. And also compensation for the business risk that the new owner goes into business doing something unsavoury and there's blowback on you because you were the prior owner. All that can be quantified. Shopping for a replacement trademark yourself might give you a sense of the market.
How valuable is it to the company seeking to acquire it?
If facebook wants to change their name again, it might be worth a whole lot more to them than to a mom and pop copy shop.Is that company you sell to going to be the ultimate beneficiary? or are they a straw-buyer for a large and highly recognizable company?
This happens. Once you sell you don't get any say in what happens to the trademark after, so don't sell too cheaply.It's definitely worth more than the $500 you spent to register it.
- boom0
Cool thanks for the info ya'll
- boom0
Remembered one helpful formula from art school:
This may not apply to iPhones or Teslas, but in product design a product on the shelf generally costs 4X to the consumer what it costs to manufacturer. So I ended up using that as a quote: "about $2K"
Would be more if they want the logo, which I spent way more time on.
Have not heard back yet. That is all.
