Brand books?
Brand books?
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- yurimon
Any good?
This on seems bit disappointing for agency people putting it out, seeing in the store. >
Just wondering about brand archetypes. If these are good books on the subject or there is other
If any recommends...also: people seem to be fans of Marty's writing,
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
by Marty Neumeier
- freedom0
These look like they have nothing to do with design and more to do with the Da Vinci code.
- hah. agree.akrok
- the type on both is horrendousmonospaced
- WeLoveNoise0
Personally i love this
http://www.amazon.com/Dorfsman-C…
(just bought it too)
- monospaced0
The Brand Gap is good. I think there's a free version online. I have a bunch of books if you're in NYC and want a copy.
- What do you think your best top 2 brand books are?yurimon
- I'm sorry, I mean i happen to have several copies of The Brand Gap (we used 'em for a promo years ago).monospaced
- ic.. thanks. for the offer.yurimon