New Yahoo! logo
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- identity0
This will only matter if its shamed to death and is able to escape the design community (and enter into the C-level classes).
WSJ, NYT, Bloomberg, etc. need to write critical articles on the 30-day insult and the final result - citing that although Yahoo has received a bubble of visits its not likely to be a return on investment (let alone all the new applications that will need to go into this.)
The decision makers care about those kinds of results - and less about the color/typeface. I don't expect a CEO to see the formal issues and complete lack of any concept (just as I couldn't really give a lecture on the benefits of market-valuations in a futures-based paradigm).
But, if the argument is made that rebranding - already a budgetary-nightmare for these 'types' - is a strategic decision and not a PR-based one (strategy = meat & potatoes, PR = subjective fluff and bullshit) then we'll end up getting more meaningful work that comes from a place of authority.
Otherwise, there's not going to be any difference - and she'll be lauded as a 'hands-on' CEO, really getting "in there" and designing it herself. Up to us for now.
- hotroddy0
too feminine. needs more testosterone
- utopian0
For only $5 I could have horriblelogos.com create a better logo!
- colin_s0
this is a pretty big embarrassment for yahoo. i mean not like anything isn't these days, but god.
- doesnotexist0
it's got those google vibes
- google 2007 maybeanimatedgif
- it's a beveled typeface it's still the same as the current onedoesnotexist
- sureshot0
I like it!
- ohhhhhsnap0
i've only seen typesetting so far. O_o
- 23kon0
Yahoo!
- hans_glib0
that's quality that is
- doesnotexist0
would've rethought the site before redoing the logo
- GeorgesIV0
YahoO!
- uuuuuu0
i swear Yahoo is being sabotaged from within. they've made some really poor decisions in the last couple years and the main front page still sucks. they should learn from google the importance of a good front page. so much potential but they spend so much time on BS like shitty redesigns and censoring porn. the final logo choice I think is not bad but wtf are they doing? i think its that woman in charge...
- Amicus0
Should have changed their name to Boring... at the same time.
- Did you even read the fucking thing? Also, what?kingsteven
- dbloc0
they really should have had 30 well known design companies design a logo each and have the public vote on it. These are all crap.
- goldieboy0
oO
- SimonFFM0
Only in America... (In Germany it still is the old logo).