New Yahoo! logo
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- BusterBoy0
Hate that purple on the web. Like the colour but just makes things look cheap and nasty online IMHO.
And their homepage...yuk.
- whatthefunk0
The Intern Marissa Mayer Thanked Had a Much Better Yahoo Logo in Mind
http://valleywag.gawker.com/the-…- That's just day 12 of the 30 days of random font choices.Nathan_Adams
- THIS is better??? No way. This is garbage. You can tell it was made by an idiot by the kerning between the "O" and the "!"iCanHazQBN
- llook at the visual wonkiness of the O's and the rest of the letter forms? They look anemic.identity
- uuuuuu0
i swear Yahoo is being sabotaged from within. they've made some really poor decisions in the last couple years and the main front page still sucks. they should learn from google the importance of a good front page. so much potential but they spend so much time on BS like shitty redesigns and censoring porn. the final logo choice I think is not bad but wtf are they doing? i think its that woman in charge...
- doesnotexist0
would've rethought the site before redoing the logo
- dbloc0
they were going nowhere before the logo, they are going nowhere now. Nothing has changed.
- SlashPeckham0
This article sums up what went wrong here:
http://glog.glennf.com/blog/2013…
- doesnotexist0
makes me think of someone gently screaming "yahooooo!" through thin, pursed lips.
- BaskerviIle0
"So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. "
A logo design team??
I've worked in corporate branding for 10 years, I've rebranded some very large international companies. None have ever done it in-house, and the CEO has always been made to understand that rebranding is a signal of strategic or structural change to a business. It is never simply redecoration.As anyone with even limited experience knows, a brand/branding works through behaviour, tone of voice, product, environments, interactions, so many things that are not visual design. The visual identity of a company is one of the least important parts of a rebrand, the logo itself is pretty much the least important part of the visual identity (and I admit this as a designer).
In one move Marris Mayer has shifted all media focus to the very least important part of her brand. Her 'getting her hands dirty' helping design has amplified this focus. She should be using this opportunity to lay out a roadmap for how she will reshape Yahoo and bring together all its services into one cohesive ideal. But no, she tried to make it look like she designed Optima.
I can't think of a worse way of approaching a rebrand.
The 30 days of change thing could have been useful, explaining over the course of a month how the new brand will work, what they will stand for and how it will help users. Instead they just rolled our crappy logo after crappy logo, finally ending up with this Optima thing.It's not even a case of whether you like the logo or think it's well designed. It's that the logo is irrelevant if the brand continues to flounder around buying up other companies and not standing for very much at all!
- animatedgif0
Did they get paid overtime?
- colin_s0
http://www.foxnews.com/tech/2013…
fox news thinks the logos look the same, yet again proving fox news is the taint of world knowledge
- ernexbcn0
DAT BEVEL
- _niko0
sign of the company's health when they are getting their CEO to design logos
- BusterBoy0
@raf your theory has merit, but I just reckon it adds to the dumbing down in society...unfortunately the masses aren't that cluey with respect to design and many will think...'hey a company as big as Yahoo, this MUST be good design'.
- identity0
Then again, when we allow the constant erosion of our industry to persist:
Designer = Make the logo bigger!
Digital Designer = How's that web banner coming?
User Experience Designer = Wireframes. Wireframes...
User Interface Designer = Make it like Apple™™™™™™™
Art Director = Page 17 of Getty Images...Then maybe this is what we deserve?
- identity0
This will only matter if its shamed to death and is able to escape the design community (and enter into the C-level classes).
WSJ, NYT, Bloomberg, etc. need to write critical articles on the 30-day insult and the final result - citing that although Yahoo has received a bubble of visits its not likely to be a return on investment (let alone all the new applications that will need to go into this.)
The decision makers care about those kinds of results - and less about the color/typeface. I don't expect a CEO to see the formal issues and complete lack of any concept (just as I couldn't really give a lecture on the benefits of market-valuations in a futures-based paradigm).
But, if the argument is made that rebranding - already a budgetary-nightmare for these 'types' - is a strategic decision and not a PR-based one (strategy = meat & potatoes, PR = subjective fluff and bullshit) then we'll end up getting more meaningful work that comes from a place of authority.
Otherwise, there's not going to be any difference - and she'll be lauded as a 'hands-on' CEO, really getting "in there" and designing it herself. Up to us for now.