Logo: Should I move forward with this

Out of context: Reply #8

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• albums0

  The point of interest / filament variations are the best in my opinion, though the stroke width leaves them appearing more like an icon and less like a logo.

  Massimo Vignelli was recently quoted having said that there are too many logo marks and that designers should focus more on type treatments.

  This may be good advice in light of your frustration while attempting to incorporate the C into your concept.

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  • I agree. I suggested a wordmark but they are adamant they have a logovoiceof
  • Massimo Vignelli has some pretty extreme ideas that have nothing to do with brand personality though.Amicus
  • This statement was about brand recognition.albums

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