Logo: Should I move forward with this 2121 Responses

Last post: 3 months, 2 weeks ago | Thread started: Feb 1, 13, 9:04 p.m.

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• voiceof

  I'm working on a logo for a company that works in the learning industry (elearning, instructor-led, etc...) that needs to look somewhat serious, but with a bit of quirk in it.

  I've got two sketches I'm working on the first is a mix between a "C" and the brain hemispheres and the second is a "C" and lightbulb. What are you thoughts any potential in them, should I move forward or start over.

  http://www.tiikoni.com/tis/view/…
  http://www.tiikoni.com/tis/view/…

  Feb 1, 13, 9:04 p.m. – Permalink

• voiceof

  I'll try that again.

  http://www.tiikoni.com/tis/view/…
  http://www.tiikoni.com/tis/view/…

  • Looks like I can't directly like the image.– voiceof

  

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  Dog-earFeb 1, 13, 9:05 p.m. – Permalink

• mnk_b

  i like the last bulb logo better.

  

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  Dog-earFeb 1, 13, 9:29 p.m. – Permalink

• MrNibs

  I'm working on a very similar logo project. (not the same field but involving a 'C' and brain / intelligence / thought / knowledge)

  I think your bulb version is more appealing than the brain, but the bulb shape on it's side to get the C isn't screaming light bulb or learning. It's an interesting looking C tho.

  It's tough going after lightbulb or brain solutions because they have been done to death. If you ain't feelin' it, branch out and try something else.

  Good luck. I feel ur pain.

  

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  Dog-earFeb 1, 13, 10:32 p.m. – Permalink

• Complexfruit

  For me, the bulb concept is too much about the visual representation of the light bulb. I find there is too much effort in order to resolve it as a letter "C".

  Your brain concepts may have more going for it. I like the 1st "C" brain concept. I prefer it because it makes reference to the brain and reads more abstractly. It doesn't over do it, but rather hints at the reference point.

  

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  Dog-earFeb 1, 13, 11:16 p.m. – Permalink

• set

  Imgur.com

  

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  Dog-earFeb 2, 13, 4:01 a.m. – Permalink

• fredddddd

  Why a C? Is that in the name?

  

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  Dog-earFeb 2, 13, 10:27 a.m. – Permalink

• jaylarson

  Is it ripping ass in the first one? Aka, no™

  • I did think it might look like some sort of sex toy too...– vaxorcist

  

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  Dog-earFeb 2, 13, 12:29 p.m. – Permalink

• albums

  The point of interest / filament variations are the best in my opinion, though the stroke width leaves them appearing more like an icon and less like a logo.

  Massimo Vignelli was recently quoted having said that there are too many logo marks and that designers should focus more on type treatments.

  This may be good advice in light of your frustration while attempting to incorporate the C into your concept.

  • I agree. I suggested a wordmark but they are adamant they have a logo– voiceof1/3

    Massimo Vignelli has some pretty extreme ideas that have nothing to do with brand personality though.– Amicus2/3

    This statement was about brand recognition.– albums3/3

  

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  Dog-earFeb 2, 13, 12:45 p.m. – Permalink

• dbloc

  fouty?

  • I'm getting fouty references maybe I should start again.– voiceof

  

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  Dog-earFeb 2, 13, 3:57 p.m. – Permalink

• albums

  Link 1:
  

  

  Link 2:
  

  

  • I have a filthy mind but the one one the right looks like a butt and the lower right is a butt getting spanked.– CyBrainX

  

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  Dog-earFeb 2, 13, 7:33 p.m. – Permalink

• sublocked

  The first one looks like an illustrated booty.

  • a brain fart?
    – voiceof

  

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  Dog-earFeb 2, 13, 10:19 p.m. – Permalink

• utopian

  Deuce

  

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  Dog-earFeb 3, 13, 12:19 a.m. – Permalink

• fredddddd

  A looks off center. B looks wider than it is tall.

  

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  Dog-earFeb 3, 13, 12:47 a.m. – Permalink

• voiceof

  I've killed this idea and started sketching again. Thanks for all the feedback

  

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  Dog-earFeb 3, 13, 10:03 a.m. – Permalink

• breadlegz

  The 'Link 2' above is some way there ... but looks a bit more like an electricity company.

  

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  Dog-earFeb 3, 13, 12:29 p.m. – Permalink

• cannonball1978

  I would suggest finding a reason to break the symmetry in the logo.

  

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  Dog-earFeb 4, 13, 8:46 a.m. – Permalink

• omg

  a c with a lightbulb would be a great idea for an energy company such as con ed. i'm reminded of their logos, looking at the above samples.
  

  

  but the future is in those new eco energy lights or LEDs. why go back to an ancient bulb.
  

  

  • Cfls are full of mercury, hard to recycle and not supposed to be thrown away. They're not perfect yet.– albums

  

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  Dog-earFeb 4, 13, 9:04 a.m. – Permalink

• i_monk

  The second one is more interesting/less suggestive of body parts.

  

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  Dog-earFeb 4, 13, 9:51 a.m. – Permalink

• 74LEO

  Like option 2 also with blue dot. Looks like a computer power button + light bulb and I do see a C. Nice.

  

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  Dog-earFeb 4, 13, 10:11 a.m. – Permalink

• albums

  

  
  by solovyovdesign

  

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  Dog-earFeb 4, 13, 10:44 a.m. – Permalink