stepping down from ecommerce
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- albums0
Not sure if it's in your scope of options but being able to save my billing info is awesome. I love that feature. I know MyFonts has received more of my money because I can use the account on file instead of filling out my info each time.
It really helps nurture impulse buying.
Amazon has this as well as several others as I'm sure you know.
- Continuity0
'• ideally would like to come back to ecommerce but right now it just doesn't fit.
• her store prides itself on selling a low qty so people don't feel like others are wearing the same thing. this is what took the most time with ecommerce. If she were planning on carrying a style all season then it would be much easier'
These two statements are contradictory. She can't pride herself on low quantity and plan to go back to eComm eventually. It doesn't work this way.
The fundamental concept of eComm is to sell shitloads, to an audience outside your local area. You can't be a small boutique with limited amounts of goods, and hope to rake in the eShop cash. It just doesn't work that way. Basically:
Repeated '0 items in stock' = permanent loss of eShop traffic
Sounds to me like she simply doesn't know what she wants. She's one of these clients who somehow reckons she's got to be online, and wants to have the whole thing, without realising that unless she changes her business model (small shop, low quantities, niche customers), selling on the Web isn't for her.
And if she finally does decide that she's going to go for eShopping seriously, then she's got to go all in: lots of stock, budget for media buys to take out banner ads for driving traffic to the site, social media blitz, SEO consultancy, the whole thing. And that will change the fundamental character of her business — which sounds to me contrary to what she wants.
- vaxorcist0
I see this as NOT a "catalog" ecommerce site, but maybe a high-end version of Groupon Goods....
i.e. she has a spam list, and a pinterest feed, maybe a 1 page website... and she has 3 items or so on some sort of alert special, then they go "off special" after 3 days or so, so the "opportunity" is short-lived, like buy this week or it's gone forever....
Keeps the exclusivity, the pressure, the fascination, and not much of the high-maintenence, low-reward catalog full of items that nobody looks at....
I think sites like ASOS and Zappos do well because they're discount chic, and are familiar, and getting people to become familiar with her site may not be easy.... kind of like a local travel agent competing against travelocity and such...
- ohhhhhsnap0
Look up Klub Kid Vintage, she uses FB, twitter, etsy to get the word out. She also has a sales rack at her home for locals to come through and check it out.
- thanksfourth
- i moved from brooklyn where she's located... and i'm glad she STILL has an online option for herohhhhhsnap
- fansohhhhhsnap
- dbloc0
make the logo bigger
- cizo0
This might help. I haven't used them myself, they gave a talk at a start up meeting that I attended and it sounded pretty legit.
#at=0
- baseline_shift0
Pinterest. Tell her to put her products on pintrest, along with the price and her contact info.
- cannonball19780
Go higher and broader in her, uh, strategy
- ifeltdave0
make the site a catalog of what's available in store, sounds like there is no need to actually sell things online.
- detritus0
Sounds like the problem's not at your end.
What steps is she taking to ramp up production and decrease turnaround times?
- trooperbill0
id suggest having limited run of online only stock... or buy to order
- yurimon0
Prob best to analyze the traffic to her site and what people are doing. also how many people are clicking on to buy when items are sold out.. Also good to consider the numbers on the amount that are sent away from being sold out. and estimate those sales clicks as potential sales. gives you a $ amount of what business people consider a loss from inability of for filling a demand. As a web strategy also good to think about her niche market and needs of that demographic and her vision for future growth.
It might not be a bad thing. just shes not able to predict web sales or numbers on websales. seems like from what your saying
- these are all good points I will look through her analytics. the only thing I've looked at is # of salesfourth
- yurimon0
Prob best to analyze the traffic to her site and what people are doing. also how many people are clicking on to buy when items are sold out.. Also good to consider the numbers on the amount that are sent away from being sold out. and estimate those sales clicks as potential sales. gives you a $ amount of what business people consider a loss from inability of for filling a demand. As a web strategy also good to think about her niche market and needs of that demographic and her vision for future growth.
It might not be a bad thing. just shes not able to predict web sales or numbers on websales. seems like from what your saying